Consumers Vote With More Than Wallets: Social Media's Growing Influence

...The Wall Street Journal reports http://blogs.wsj.com/biztech/ that McKinsey study comfirms that "most companies undervalue"the influence tech plays in marketing: "In many companies the online marketing group is an offshoot of the traditional marketing group - a separate intity with a separate budget tasked with managing a company's brand on the Web. That structure may be preventing companiews from seeing how valuable the online channel activity actually is."